PLAYBOOK

Turning EV Grid Risk into a $30 Billion Opportunity

The rapid growth of electric vehicles presents the single biggest risk—and opportunity—for the US grid. This playbook, with research support provided by The Brattle Group, provides the definitive data-driven roadmap for utilities and regulators to turn the EV challenge into a $30 billion annual grid opportunity.

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Key Takeaways
  • The Cost-Avoidance Stack: Our proprietary framework that quantifies how every actively managed EV can defer up to $575 in annual utility costs across six distinct layers of the grid—from generation to distribution
  • The Full $30B Opportunity: A detailed analysis of how a portfolio approach unlocks a $30 billion annual prize by 2035
  • Actionable Roadmaps: Clear, phased plans for both Utilities and Regulators to accelerate progress
  • The Principles for Success: The three core principles that separate stagnant pilots from fully scaled programs
About this report

This report was prepared by ev.energy, with research support provided by The Brattle Group. It is intended as a practical guide to support the continued development and scaling of EV managed charging across the industry. Copyright© ev.energy, 2025. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission.

Authoring Team

William Goldsmith, Director of Market Intelligence at ev.energy, Nick Woolley, CEO and Co-Founder at ev.energy, Geraldine Michel, VP of Demand Generation at ev.energy, James Pratley, Senior Content Manager at ev.energy, and Alice Wooliscroft, Brand Designer at ev.energy.

Supporting Research

Kate Peters, Energy Research Associate, and Ryan Hledik, Principal at The Brattle Group.

Acknowledgements

Cross-industry collaboration is essential to driving innovation and delivering impact at scale. We are grateful to all those who shared their insights and perspectives during the research and review process, including experts from the following organizations: National Grid (Jake Navarro), Silicon Valley Clean Energy (Justin Zagunis, Rebecca Fang, Don Bray, Scott Wrigglesworth), Vehicle Grid Integration Council (Zach Woogen), Smart Electric Power Alliance (Garrett Fitzgerald).

Disclaimer

The content of this playbook is provided "as is" and may contain errors or inaccuracies. ev.energy makes no warranties or guarantees regarding the completeness, accuracy, or suitability of the information for any particular use. The insights and recommendations are for informational purposes only.

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