ev.energy Brings Dynamic Pricing Expertise to PG&E Pilot

Palo Alto, CA and Oakland, CA – June 16, 2025 – ev.energy, a leading provider of smart EV charging software, today announced its participation as an Automation Service Provider (ASP) in Pacific Gas and Electric Company’s (PG&E’s) new ‘Hourly Flex Pricing’ (HFP) pilot. This initiative expands ev.energy’s existing managed EV charging programs in California, utilizing the company’s intelligent platform and established base of EV drivers in Northern California.

ev.energy’s participation in the HFP pilot allows EV drivers to seamlessly optimize their charging schedules based on dynamic electricity prices. Through the ev.energy platform and intuitive mobile app, drivers can effortlessly set their charging preferences, ensuring their vehicles charge during periods of lower overall energy demand and higher renewable energy availability. This not only provides potential cost savings for EV owners but also actively supports the stability and decarbonization of the grid while putting downward pressure on rates.

This collaboration with PG&E builds upon the success of ev.energy’s California Energy Commission-supported REDWDS (Responsive, Easy Charging Products with Dynamic Signals) program and dynamic-pricing-based smart charging initiatives in Europe. Initial results from Phase 1 of the REDWDS program demonstrate the significant impact of ev.energy’s technology:

• Peak load reduced to 2%
• Shifted 30% of charging to daytime
• Delivered an average of $200/year in customer savings

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“We are thrilled to be part of PG&E’s innovative Hourly Flex Pricing pilot,” said Nick Woolley, CEO of ev.energy. “This intelligent pilot aligns perfectly with our mission to make EV charging more accessible, sustainable, and affordable. Building on the impressive results we’ve already achieved in California, the Netherlands, and the UK, ev.energy is uniquely positioned to support utilities implementing dynamic pricing-based programs. We are confident that our platform will empower even more drivers to benefit while contributing to a more resilient and sustainable energy future for California.”

ev.energy’s participation in the PG&E pilot showcases the scalability and effectiveness of its VPP technology, which has been proven globally. As one of the first ASPs to integrate with GridX’s OpenADR 3.0 API to receive and process PG&E’s day- and week-ahead pricing data, the platform is leading the way in intelligently aggregating and managing EV charging loads, turning them into a flexible resource that can respond to grid signals and optimize energy consumption.

Through the PG&E Hourly Flex Pricing pilot, ev.energy is offering drivers the opportunity to earn incentives for smart charging. By enrolling, drivers can earn a sign-up incentive from ev.energy of up to $50, plus additional annual incentives for participating.

To maximize earnings, ev.energy recommends:

• Leaving vehicles plugged in when parked at home
• Setting "ready-by" times later in the morning or afternoon, where possible 
• Checking the charging history in the app to see how charging behavior impacts earnings

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Eligible EV drivers in PG&E’s service territory can now enroll in the Hourly Flex Pricing pilot through ev.energy and begin taking advantage of potential cost savings. 

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About ev.energy

ev.energy is a Certified B Corporation® with a mission to make EV charging greener, cheaper, and smarter for utilities and their customers. Its end-to-end software platform wirelessly connects to a range of electric vehicles and chargers to intelligently manage EV charging while working with utilities to put cash back in customers’ wallets for charging at grid-friendly times. With a global base of utility, vehicle OEM, and EVSE partners, ev.energy manages more than 200,000 EVs on its platform each day. Learn more at https://www.ev.energy/. 

Media contact: press@ev.energy

About PG&E

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE: PCG), is a combined natural gas and electric utility serving more than sixteen million people across 70,000 square miles in Northern and Central California. For more information, visit pge.com and pge.com/news

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