National Grid Massachusetts reach 15% market penetration

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Anticipating the surge in EV charging demand as transportation electrifies, National Grid wanted to maximize managed charging program enrollment. This called for proactive measures to cater to the growing EV-driving population while ensuring reliability across the network.


With the ChargeSmart MA app and a passive managed EV charging initiative, National Grid empowered and incentivized drivers to enroll and adopt grid-friendly charging practices. Bolstered by a growth marketing strategy the program achieved an impressive 15% serviceable market penetration.

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